PORTFOLIO

FEATURED PROJECTS

These are the projects I’d want professors, recruiters, and collaborators to see first.

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EmrahX Podcast — Identity, Craft, and Digital Presence

As part of MB 351 (Crafting Digital Identity), I planned, hosted, and produced a podcast episode with Professor Page focused on how students can build credible digital identities. I handled concept development, outline, recording, post‑production decisions, and show notes, aiming for something practical enough to help peers and structured enough to show employers how I think.

Listen to the episode

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GAMMA Bot — AI as a Marketing Co‑Pilot

For MB 351, I designed and documented a marketing “bot” using the GAMMA framework to help students and small teams structure campaigns quickly. Instead of pretending AI is magic, I treated it as a structured assistant: clear prompts, boundaries, and quality checks. The project focused on making AI outputs more usable, not just more impressive on screen.

Use the GAMMA Bot on BoodleBox AI

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EmrahX Website Reset — From Chaos to a Coherent Hub

After years of scattered blogs and “slay” branding, I rebuilt emrahjusufoski.com as a focused hub: Home, About, Portfolio, Blog, Podcast, For Professionals, and clear paths for different audiences. The reset involved information architecture, copy, accessibility basics, and sustainable publishing habits. This site is the live artifact of that work.

Explore the new site

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Youth & Climate Architecture — DiliSprouts, LCOY Armenia, UNICEF

Before Skidmore, I co‑created and supported several youth‑led initiatives: DiliSprouts (a school‑garden and nutrition project in Tavush, Armenia), the inaugural LCOY Armenia (youth climate conference linked to YOUNGO), and digital campaigns with UNICEF North Macedonia (#SadiSiDoma, climateedu.mk). Across these, I focused on admissions systems, comms, workshop design, and making impact work feel structured, not just inspirational.

View climate & youth case snapshot

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SELECTED WRITING

I write regularly about identity, systems, and ambition. Here are a few themes that show how I think.

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Identity baseline: building a life that holds under pressure

A post about moving from “aesthetic” and constant rebrands to a stable baseline: what I focus on, how often I publish, and how I want my work to be read by employers, collaborators, and the communities I’m part of.

Read post

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Algorithms, black boxes, and why judgment still matters

A reflection on everyday algorithmic systems (feeds, filters, hiring tools) and why blindly trusting them is dangerous—especially for students and early‑career candidates. I use one real‑world example and explain how I try to use AI and algorithms without outsourcing my brain.

Read post

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Building from constraint: what youth and climate projects taught me

A synthesis post on what I learned running DiliSprouts, supporting LCOY Armenia, and working with UNICEF: how to move from nice‑sounding ideas to projects that account for budget, logistics, school realities, and actual youth needs.

Read post

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HOW TO WORK WITH ME

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Mini CV – highlights

A concise overview of where I’ve studied, worked, and built things so far.

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Education

• Skidmore College — Saratoga Springs, New York, USA
  B.S. in Management & Business, Entrepreneurship minor · Davis UWC Scholar · AOP Scholar
  2024 – 2028 (expected)
• UWC Dilijan College — Dilijan, Armenia
  International Baccalaureate Diploma Programme (Economics HL, Global Politics HL, English A HL, ESS SL, Math AA SL, Russian Ab Initio SL)
  2022 – 2024
• СУГСГ “Орце Николов” (Orce Nikolov Sixth Form High School) — Skopje, North Macedonia
  High School Diploma, Biology and Computer Science track
  2020 – 2022
• Yale Young Global Scholars (YYGS) — New Haven, Connecticut, USA
  Solving Global Challenges Track · later Yale Ambassador
  2023 – present
• Babson College – Special Study (EPS) — Wellesley, Massachusetts, USA
  Entrepreneurship program focused on venture creation and business fundamentals
  2023 – 2024
• 85 Erasmus+ Youth Exchanges & Trainings — Bulgaria, Austria, Poland, North Macedonia, and others
  Programs on leadership, climate, youth participation, and education
  2016 – 2024

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Employment & Campus Work

• Communications, Marketing & News Associate — Skidmore College, Office of Communications & Marketing
  Saratoga Springs, NY, USA · 2024 – Present
  Supports institutional storytelling, social media, web and news content, and campaign work serving the college community.
• Journalist/Writer — Skidmore News
  Saratoga Springs, NY, USA · 2024 – Present
  Reports and writes articles under tight deadlines.
• Atrium Attendant — Murray‑Aikins Dining Hall, Skidmore College
  Saratoga Springs, NY, USA · 2024 – Present
  Front‑of‑house dining work balancing customer service, time management, and studies.
• Catering Operations Supervisor — Skidmore College
  Saratoga Springs, NY, USA · 2024-2025
  Supports campus events with logistics, service, and coordination.
• Business & Entrepreneurship Student — Skidmore College
  Saratoga Springs, NY, USA · 2024 – Present
  Applies Management & Business and Entrepreneurship coursework directly to live projects and ventures.

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Founding & Leadership Roles

• Founder & CEO — JUSU Group Corp.
  North Macedonia / Armenia / USA · 2024 – Present
  Holding company and strategic backbone for SlayHood, Luminatrix, and EmrahX, uniting fashion, media, and digital work.
• Founder — EmrahX
  Multi‑country / online · 2024 – Present
  Personal hub for portfolio, writing, and podcasting on identity, systems, and ambition.
• Founder & CEO — LifestyleByEmrah.com
  Skopje, North Macedonia (global online) · 2016 – 2023
  Built and ran a lifestyle and self‑development site with long‑form content, community, events, and collaborations.
• Blogger — emrahjusufoski.com
  Skopje, North Macedonia · 2020 – 2021
  Early personal blog exploring identity, resilience, and ambition.
• Blogger — Земи Совет (Take Advice) & Create it Alone
  Skopje, North Macedonia · 2016 – 2019
  Wrote lifestyle and advice + arts&crafts content for a Macedonian youth‑oriented platform.

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Operations, Product, Fashion & Marketing

• COO/CPO & Board Director — OpenBar USA Inc.
  Remote / USA · Dates as applicable
  Leads operations and product for a legal‑access platform connecting people with vetted lawyers, focusing on structured intake, triage, and ethical data use.
• COO — Duende NY
  New York, USA · 2025 – 2026
  Operations and systems for an Afro‑Caribbean inspired fashion brand centered on “emotional luxury,” working closely with founder/creative director Christopher Campos.
• CMO — Saratoga Closet Consignment, Bride & Gown (& Wilton Mall)
  Saratoga Springs, NY, USA · Dates as applicable
  Marketing, positioning, and content strategy for fashion and bridal retail experiences.

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Youth, Climate, and Education Projects

• Co‑organizer & Communications Lead — LCOY Armenia (Local Conference of Youth)
  Dilijan / Yerevan, Armenia · 2023 – 2024
  Helped bring Armenian youth into climate discussions linked to YOUNGO and COP processes, with a focus on communications and outreach.
• Co‑founder — DiliSprouts (via The Changemaker Project)
  Tavush region, Armenia · 2023 – 2024
  Designed and delivered a school‑garden and nutrition program with workshops for students and teachers.
• U‑Ambassador & Volunteer — UNICEF North Macedonia
  North Macedonia · Multi‑year (2016-2023)
  Supported youth‑centered campaigns such as #SadiSiDoma and climateedu.mk, promoting mental health, participation, and climate education.
• Event Organizer — TEDxYouth@UWCDilijan
  Dilijan, Armenia · 2022 – 2023
  Planned and executed TEDxYouth events, coordinating speakers, logistics, and promotional content.
• Admissions Director — DiliMUN (Model United Nations)
  Dilijan, Armenia · 2022 – 2023
  Led admissions, outreach, and delegation management for an international MUN conference.
• Teacher (Sustainable Arts) — Dilijan International School (DIS)
  Dilijan, Armenia · 2022-2024
  Taught sustainable arts sessions linking creativity with environmental awareness for younger students.
• Marketing & Social Media Manager — UWCD Library & ATLAS Magazine
  Dilijan, Armenia · Dates as applicable
  Managed Instagram presence for UWCD Library, helped launch ATLAS Magazine, and structured content plans.

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Skills, Languages & Interests (short)

• Skills (selected):
  Team leadership, critical thinking, public speaking, content strategy, copywriting, project management, workshop facilitation, youth engagement, social media strategy, data‑informed communication.
• Languages:
  Speak 11 languages at varying levels, including Macedonian, Serbian, English, Turkish, Croatian, Bulgarian, Bosnian, Russian, Armenian, Albanian, German and learning others (Spanish, Italian, Arabic)—enabling cross‑cultural work across the Balkans, Europe, Asia, and the U.S.
• Interests:
  Fashion, entrepreneurship, writing, travel, photography, and community involvement—often integrated into my projects and brand work.

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Upcoming Education & Fashion Track

Starting in 2027, I plan to relocate to Milan, Italy to complete advanced studies in executive‑level (C‑suite) leadership for Made in Italy brands, with a focus on strategy, operations, and brand stewardship within the Italian fashion ecosystem.

As part of that path, I aim to:

• Join a Condé Nast / Vogue‑affiliated program (through the Vogue fashion college in London and its partners) focused on fashion business and creative direction at an executive level.
• Work in collaboration with Schiaparelli and other heritage and contemporary houses as part of industry‑embedded training and strategic projects.
• Launch my own fashion brand during Milan Fashion Week F/W 2027, built around the EmrahX/Luminatrix vision of high‑intensity, identity‑driven couture for leaders, not followers.

This next chapter is about taking everything I’ve done so far—youth initiatives, brand building, operations, and communications—and placing it inside one of the most demanding fashion and business environments in the world.

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Web, Digital & Marketing Experience

• Full‑stack website implementation (WordPress, Wix, Squarespace & Shopify)
  • Built and currently maintain multiple WordPress sites (emrahjusufoski.com / EmrahX, previous LifestyleByEmrah.com), handling structure, layout, plug‑ins, and content.
  • Designed and launched Saratoga Closet Consignment’s website on Shopify, managing theme customization, product pages, collections, and advanced e‑commerce settings.
• Web Developer & Marketing Director – Made‑Vel Artisan Platform (Jan–May 2024)
  • Developed and updated site pages based on designer mockups and client feedback.
  • Implemented content changes, layout tweaks, and product storytelling to align with marketing goals.
  • Collaborated with founders and creatives to keep UX, visuals, and messaging consistent.
• Digital content & campaigns (institutional + brand)
  • As Communications, Marketing & News Associate at Skidmore College OCM, contribute to web/news content and campaigns that must align with institutional standards and timelines.
  • Planned and executed structured Instagram content (posts, Stories, Reels) for UWCD Library & ATLAS Magazine, using a multi‑day posting schedule and engagement tactics.
  • Ran LifestyleByEmrah.com for 7+ years: long‑form blog posts, basic SEO, and multi‑channel promotion.
• Tools & platforms
  • Daily use of Google Suite (Docs, Sheets, Drive), WordPress, Shopify, and social platforms.
  • Comfortable learning and applying email/marketing tools like Mailchimp and other web‑focused tech as needed.
  • Used analytics & insights (IG, advanced site metrics) to adjust content and posting strategy.
• Team & client‑style collaboration
  • Regularly work with designers, editors, and stakeholders (Skidmore OCM, Skidmore News, project partners) to deliver content under deadlines.
  • Coordinated multi‑stakeholder projects like DiliSprouts, TEDxYouth@UWCDilijan, and LCOY Armenia, from planning to execution—mirroring agency‑style project flow.

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RESEARCH

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The Exclusivity Paradox & Psychological Ownership

The Exclusivity Paradox: How Artificial Scarcity in Digitally‑Marketed Exclusive Communities Creates Psychological Ownership and Sustains Brand Loyalty Among Non‑Members
Marketing research study – MB351 / Consumer Behavior
This project experimentally tested how “transparent exclusivity” on social media (public member feeds, visible perks, waitlists) affects non‑members. Using a two‑condition experimental design with a fictional club, The Collective, I examined how high vs. low visibility of member experiences shaped psychological ownership and loyalty among people explicitly excluded from membership. The study found that high visibility of member experiences increased psychological ownership and willingness to wait, support, and advocate for the brand—even without access—highlighting how denial itself can sustain desire when hope and visibility remain high.
Read the full paper

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EV Subsidies, Externalities, and Policy Design

Subsidies for Electric Vehicles (EVs): A Comparative Policy Analysis of New York State’s “Drive Clean Rebate”
Microeconomics policy proposal
In this project, I used New York’s “Drive Clean Rebate” as a treatment case and Pennsylvania as a control to analyze how point‑of‑sale EV subsidies interact with market trends, externalities, and consumer behavior. I compared EV registrations over time, linked the $2,000 state rebate and federal tax credits to the social cost of carbon, and evaluated whether the subsidy level is justified by emissions reductions over a 10‑year vehicle lifespan. The work connects microeconomic theory, climate policy, and practical program design.
View the policy brief

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Platform Strategy & Profitability in Audio Streaming

Comprehensive Business Analysis of Spotify: Strategic Evaluation and Recommendations
12,500‑word strategy analysis – Junior Strategy Analyst role
This report applies SWOT, 5C, 4P, and financial analysis frameworks to Spotify’s business model, with a focus on scale, thin margins, and dependence on major labels. I assessed revenue composition, cost structure, geographic exposure, and competitive dynamics (Apple, Amazon, YouTube), then modeled a path to sustainable 7–10% operating margins via revenue diversification (podcasts, audiobooks, artist services), gross margin improvements, and disciplined operating leverage. The paper closes with targeted recommendations on pricing, partnerships, and platform evolution.
Read the analysis

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Human Trafficking, Governance, and Multilateral Enforcement

Multinational and Multilateral Efforts to Prevent Human Trafficking
IA101 – International Affairs research essay
This essay evaluates how instruments like the Palermo Protocol, the U.S. Trafficking Victims Protection Act (TVPA), the EU Anti‑Trafficking Directive, and ASEAN’s ACTIP function in practice against global trafficking networks. I compared formal commitments with enforcement realities—corruption, weak judiciaries, limited investigative capacity—and argued for hybrid models that combine treaties, targeted sanctions, due‑diligence laws, tech partnerships, and survivor‑centered approaches. The piece connects international law, governance gaps, and policy design.
Read the essay

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Community Service, LGBTQ+ Advocacy, and Structural Change

Bridging the Gap: The Transformative Power of Community Service in LGBTQ+ Advocacy
EN105 – Civic writing & social impact essay
This paper examines how community‑based initiatives (shelters, crisis lines, peer networks) complement policy‑level LGBTQ+ advocacy. Drawing on data from The Trevor Project, Ali Forney Center, and homelessness research, I argued that volunteer‑driven service both fills immediate gaps (housing, mental health support) and reshapes volunteers’ sense of civic responsibility. The essay positions community service as a bridge between individual support and structural reforms in housing, mental health, and anti‑discrimination law.
Read the essay