{"id":25,"date":"2025-01-15T18:51:14","date_gmt":"2025-01-15T18:51:14","guid":{"rendered":"https:\/\/emrah.domains.skidmore.edu\/?page_id=25"},"modified":"2026-04-28T17:57:09","modified_gmt":"2026-04-28T21:57:09","slug":"about","status":"publish","type":"page","link":"https:\/\/emrahjusufoski.com\/index.php\/about\/","title":{"rendered":"About me"},"content":{"rendered":"\n<div class=\"wp-block-group alignfull has-accent-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-669513ed wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-1da03c2a wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-stretch is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<div class=\"wp-block-group is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-444d5ee8 wp-block-group-is-layout-flex\" style=\"min-height:100%\">\n<p class=\"has-heading-font-family has-x-large-font-size\" style=\"line-height:1.2\">I\u2019m an early\u2011career founder and strategist working at the intersection of brand, systems, and education. I was born in Ohrid, raised between North Macedonia and Serbia, shaped in Armenia at UWC Dilijan, and now study Management &amp; Business (with an Entrepreneurship minor) as a Davis UWC and AOP Scholar at Skidmore College. Today, my focus is building JUSU Group and its brands while keeping my work grounded in clear outcomes, not noise.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image size-large is-style-rounded is-style-rounded--1\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/emrahjusufoski.com\/wp-content\/uploads\/2025\/06\/IMG_3414-683x1024.jpg\" alt=\"\" class=\"wp-image-285\" style=\"aspect-ratio:3\/4;object-fit:cover\" srcset=\"https:\/\/emrahjusufoski.com\/wp-content\/uploads\/2025\/06\/IMG_3414-683x1024.jpg 683w, https:\/\/emrahjusufoski.com\/wp-content\/uploads\/2025\/06\/IMG_3414-200x300.jpg 200w, https:\/\/emrahjusufoski.com\/wp-content\/uploads\/2025\/06\/IMG_3414-768x1152.jpg 768w, https:\/\/emrahjusufoski.com\/wp-content\/uploads\/2025\/06\/IMG_3414-1024x1536.jpg 1024w, https:\/\/emrahjusufoski.com\/wp-content\/uploads\/2025\/06\/IMG_3414-1365x2048.jpg 1365w, https:\/\/emrahjusufoski.com\/wp-content\/uploads\/2025\/06\/IMG_3414-scaled.jpg 1707w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-base-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-d89aad35 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-549b0c86 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-global-padding is-content-justification-left is-layout-constrained wp-container-core-column-is-layout-4f15e8fe wp-block-column-is-layout-constrained\" style=\"flex-basis:40%\">\n<p>My path so far&#8230;<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-119bc444 wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<p class=\"has-heading-font-family has-x-large-font-size\" style=\"line-height:1.2\">I grew up moving between North Macedonia and Serbia, in a family with deep Ottoman Turkish roots and a lot of complexity. That cross\u2011border upbringing, plus 11 languages, forced me early to think about identity, belonging, and how people read you based on where you\u2019re from and how you show up.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-87beb0d0 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"wp-container-content-9cfa9a5a\">In 2022, I joined UWC Dilijan in Armenia, ranking first across all rounds of the North Macedonia selection process. At UWC, I completed the IB Diploma while organizing TEDxYouth@UWCDilijan, directing admissions for DiliMUN, co\u2011creating the DiliSprouts school\u2011garden and nutrition project, teaching sustainable arts at Dilijan International School (DIS), helping launch ATLAS Magazine, and helping build youth\u2011climate initiatives like LCOY Armenia. That period taught me how to turn personal urgency into disciplined, collaborative work.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Alongside UWC, I completed\u00a0<strong>Yale Young Global Scholars<\/strong>\u00a0(and later became a YGS Ambassador) and the\u00a0<strong>Babson College Summer Study (EPS110)<\/strong>, and took part in Erasmus+ exchanges across Europe. These experiences gave me both entrepreneurial training and a broader sense of how ambition, privilege, and opportunity actually operate across countries. <\/p>\n\n\n\n<p>In 2024, I moved to Saratoga Springs to study at Skidmore College. I\u2019m pursuing a B.S. in Management &amp; Business with an Entrepreneurship minor as a Davis UWC and AOP Scholar, while building JUSU Group, writing for Skidmore News, working in Communications, Marketing &amp; News at Skidmore\u2019s Office of Communications and Marketing, and taking on operator roles in spaces like legal tech, fashion, and retail.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-accent-5-background-color has-background has-global-padding is-layout-constrained wp-container-core-group-is-layout-d89aad35 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-1da03c2a wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:60%\">\n<figure class=\"wp-block-image size-full is-style-rounded wp-duotone-duotone-1 is-style-rounded--2\"><img loading=\"lazy\" decoding=\"async\" width=\"2260\" height=\"1318\" src=\"https:\/\/emrahjusufoski.com\/wp-content\/uploads\/2025\/06\/IMG_3431-scaled-e1751319953112.jpg\" alt=\"\u00a9 Sarah Jean Condon-Meyers\" class=\"wp-image-302\" style=\"aspect-ratio:4\/3;object-fit:cover\" srcset=\"https:\/\/emrahjusufoski.com\/wp-content\/uploads\/2025\/06\/IMG_3431-scaled-e1751319953112.jpg 2260w, https:\/\/emrahjusufoski.com\/wp-content\/uploads\/2025\/06\/IMG_3431-scaled-e1751319953112-300x175.jpg 300w, https:\/\/emrahjusufoski.com\/wp-content\/uploads\/2025\/06\/IMG_3431-scaled-e1751319953112-1024x597.jpg 1024w, https:\/\/emrahjusufoski.com\/wp-content\/uploads\/2025\/06\/IMG_3431-scaled-e1751319953112-768x448.jpg 768w, https:\/\/emrahjusufoski.com\/wp-content\/uploads\/2025\/06\/IMG_3431-scaled-e1751319953112-1536x896.jpg 1536w, https:\/\/emrahjusufoski.com\/wp-content\/uploads\/2025\/06\/IMG_3431-scaled-e1751319953112-2048x1194.jpg 2048w\" sizes=\"auto, (max-width: 2260px) 100vw, 2260px\" \/><figcaption class=\"wp-element-caption\">\u00a9 Sarah Jean Condon-Meyers<\/figcaption><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<h2 class=\"wp-block-heading\">What I work on<\/h2>\n\n\n\n<p>You can think of my current work in a few buckets:<\/p>\n\n\n\n<p><strong>JUSU Group Corp. (Founder &amp; CEO)<\/strong><br>JUSU is the holding company and strategic backbone behind several brands:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>SlayHood<\/strong>\u00a0\u2013 evolving from a youth magazine into a cultural marketing concept focused on brands that want to shape culture rather than chase it.<\/li>\n\n\n\n<li><strong>Luminatrix<\/strong>\u00a0\u2013 an emerging fashion concept oriented around \u201ccouture for leaders,\u201d tied to presence, discipline, and long\u2011term image, not just trend cycles.<\/li>\n\n\n\n<li><strong>EmrahX<\/strong>\u00a0\u2013 my personal hub: this site, the blog, the podcast, and the place where I document what I\u2019m building and learning.<\/li>\n<\/ul>\n\n\n\n<p><strong>OpenBar USA Inc. (COO\/CPO &amp; Board Director)<\/strong><br>I help run operations and product for OpenBar, a legal\u2011access platform designed for people who know they need legal help but don\u2019t know where to start. My focus is on structured intake, triage, and the systems that make it more efficient and ethical for lawyers to connect with potential clients.<\/p>\n\n\n\n<p><strong>Fashion, retail, and communications work<\/strong><br>I\u2019ve served as COO for Duende NY (an Afro\u2011Caribbean inspired fashion brand focused on \u201cemotional luxury\u201d) and as CMO for Saratoga Closet Consignment and related bridal brands, working on marketing, positioning, and storytelling around inventory and experience. On campus, I work in Communications, Marketing &amp; News at Skidmore\u2019s OCM and write for Skidmore News, contributing to official storytelling and student\u2011focused coverage.<\/p>\n\n\n\n<p><strong>Youth, climate, and education initiatives<\/strong><br>Earlier in my journey, I co\u2011created and supported projects like DiliSprouts, the inaugural LCOY Armenia, and UNICEF\u2011linked initiatives such as #SadiSiDoma and climateedu.mk. Across these, my work has been about turning broad goals\u2014mental health, climate awareness, youth voice\u2014into specific actions, workshops, admissions systems, and campaigns.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-container-core-group-is-layout-669513ed wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-ce155fab wp-block-group-is-layout-flex\">\n<h2 class=\"wp-block-heading has-text-align-center has-xx-large-font-size\">HOW I THINK<\/h2>\n\n\n\n<p class=\"has-text-align-center\">I\u2019ve learned that big stories only matter if they hold up under pressure. I care about clarity, accountability, and building things that can still function when the initial excitement wears off. That means I\u2019d rather show you a simple system that actually works than a flashy concept that collapses in a month.<\/p>\n<\/div>\n\n\n\n<div style=\"height:var(--wp--preset--spacing--30)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-4935966c wp-block-columns-is-layout-flex\" style=\"padding-right:0;padding-left:0\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<ul class=\"wp-block-list\">\n<li><strong>Receipts over performance<\/strong>\u00a0\u2013 I prefer concrete roles, dates, and outputs over vague hype.<\/li>\n\n\n\n<li><strong>Systems before scale<\/strong>\u00a0\u2013 I focus on building processes and structures before trying to grow anything too quickly.<\/li>\n\n\n\n<li><strong>Context matters<\/strong>\u00a0\u2013 I\u2019ve seen how culture, class, and geography change what\u2019s \u201cpossible,\u201d so I try not to give one\u2011size\u2011fits\u2011all advice.<\/li>\n\n\n\n<li><strong>Ambition with boundaries<\/strong>\u00a0\u2013 I\u2019m unapologetic about wanting a lot, but I\u2019ve also learned the hard way that burning out doesn\u2019t help anyone.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<p>AI is part of how I work, but not the point of my work. I use it to\u00a0<strong>delegate<\/strong>\u00a0narrow tasks (ideation, outline drafts), improve my\u00a0<strong>descriptions<\/strong>\u00a0of what I\u2019m trying to build, practice\u00a0<strong>discernment<\/strong>\u00a0by comparing options, and support\u00a0<strong>diligence<\/strong>\u00a0through checks and documentation. Final judgment and accountability stay human.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-base-color has-contrast-background-color has-text-color has-background has-link-color wp-elements-7c4ac344528994708f13f9fa3e6f11db has-global-padding is-layout-constrained wp-container-core-group-is-layout-d89aad35 wp-block-group-is-layout-constrained\" style=\"margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--50);padding-right:var(--wp--preset--spacing--50);padding-bottom:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<h2 class=\"wp-block-heading alignwide has-base-color has-text-color has-link-color wp-elements-ed1e0f22b1dd5a545dabaeba4c24e0eb\" style=\"font-size:clamp(4.509rem, 4.509rem + ((1vw - 0.2rem) * 9.152), 10rem);letter-spacing:-0.02em\">WHAT\u2019S NEXT<\/h2>\n\n\n\n<div class=\"wp-block-group alignwide is-layout-flow wp-block-group-is-layout-flow\">\n<hr class=\"wp-block-separator has-text-color has-base-color has-alpha-channel-opacity has-base-background-color has-background is-style-wide\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\"\/>\n\n\n\n<h3 class=\"wp-block-heading alignwide has-base-2-color has-text-color has-link-color wp-elements-885ddcbd27d59eeff723e85414d82c31\">In the next few years, my focus is on turning JUSU Group and its brands into a coherent, defensible ecosystem\u2014something that makes sense to both students and seasoned professionals. That includes sharpening SlayHood and Luminatrix, growing EmrahX as a serious content and portfolio hub, and continuing my operator work in spaces that stretch me.<\/h3>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-base-color has-alpha-channel-opacity has-base-background-color has-background is-style-wide\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\"\/>\n\n\n\n<h3 class=\"wp-block-heading alignwide has-base-2-color has-text-color has-link-color wp-elements-c0d6acebffe2acc5d1cc43474ef2ba68\">On the academic and professional side, I\u2019m interested in roles and collaborations that combine brand, operations, and education: early\u2011stage companies, impact\u2011driven organizations, and institutions that care about how young people actually experience opportunity. If you see overlap with what you\u2019re building, I\u2019m open to a conversation.<\/h3>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-base-color has-alpha-channel-opacity has-base-background-color has-background is-style-wide\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\"\/>\n\n\n\n<h3 class=\"wp-block-heading alignwide has-base-2-color has-text-color has-link-color wp-elements-d19b748ddf7add8753df6e453db41675\">If you\u2019re reading this as an employer, collaborator, or professor, the best next step is to visit the <a href=\"https:\/\/emrahjusufoski.com\/index.php\/professional\/\" data-type=\"page\" data-id=\"101\">For Professionals<\/a> page or reach out directly.<\/h3>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-base-color has-alpha-channel-opacity has-base-background-color has-background is-style-wide\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\"\/>\n\n\n\n<div style=\"margin-top:var(--wp--preset--spacing--10);margin-bottom:0;height:var(--wp--preset--spacing--10)\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>I\u2019m an early\u2011career founder and strategist working at the intersection of brand, systems, and education. I was born in Ohrid, raised between North Macedonia and Serbia, shaped in Armenia at UWC Dilijan, and now study Management &amp; Business (with an Entrepreneurship minor) as a Davis UWC and AOP Scholar at Skidmore College. Today, my focus [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-25","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/emrahjusufoski.com\/index.php\/wp-json\/wp\/v2\/pages\/25","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/emrahjusufoski.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/emrahjusufoski.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/emrahjusufoski.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/emrahjusufoski.com\/index.php\/wp-json\/wp\/v2\/comments?post=25"}],"version-history":[{"count":8,"href":"https:\/\/emrahjusufoski.com\/index.php\/wp-json\/wp\/v2\/pages\/25\/revisions"}],"predecessor-version":[{"id":479,"href":"https:\/\/emrahjusufoski.com\/index.php\/wp-json\/wp\/v2\/pages\/25\/revisions\/479"}],"wp:attachment":[{"href":"https:\/\/emrahjusufoski.com\/index.php\/wp-json\/wp\/v2\/media?parent=25"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}